Its CRM is designed for small businesses given the type of automations available and its simple sales reports. It also has a robust sales platform compared to ActiveCampaign’s simple CRM.ĪctiveCampaign is suitable for you if you specifically need a marketing automation platform. HubSpot is built for growing teams who would gradually use the features to meet their needs.
#Sequences hubspot free
It also has a popular free plan, but it gets expensive pretty fast as you use the features. HubSpot is an excellent tool for you if you are looking for something more than just a CRM or more than just any one tool. You can set the scores based on different factors such as email opens, cart abandonment, purchase of a product, visiting the pricing page, and many more factors. When leads hit a particular score, you can run automations to nurture them. Its CRM also lets you score and identify qualified leads.
You can use the drag-and-drop email builder to create email campaigns and segment your audience based on different criteria such as products purchased, contact with your sales team, visits to your website, email opens, etc. Its key features are email marketing functions, marketing automation, and CRM. This data gives you the power to personalize automation and improve the customer experience journey. It pulls data from your website, email marketing campaigns, live chat, and social media. Features in this hub include workflow extensions, programmable automation, sync data, and data quality automation.ĪctiveCampaign – A marketing automation platform with basic CRMĪctiveCampaign’s main selling point is its automation capabilities. Operations Hub: This hub connects apps, syncs and cleans customer data, and automates business processes.The CMS Hub: This hub includes features such as dynamic content, themes, templates, drag-and-drop site builder, web hosting, custom domain connection, and integration with the CRM.It includes a shared inbox, helpdesk and ticketing, SLAs, customer portal, knowledge base, and omnichannel messaging. The Service Hub: This hub helps your customer service reps serve customers with context because all the tools are connected to the CRM.
The Sales Hub: This hub includes pipeline management, quotes, email tracking, sales automation, conversation intelligence, document management, call tracking, and payment links.The Marketing Hub: This includes features such as marketing automation, landing pages, account-based marketing, email marketing, forms, live chat, ads management, and social media management.The product suite includes the following: The main advantage HubSpot has over ActiveCampaign is its all-in-one nature. This makes it easy to draw insights from different campaigns and view your company data in real-time. HubSpot’s suite of products connects seamlessly with one another and shares one database.
HubSpot – An all-in-one CRM for marketing, sales, and support teams
#Sequences hubspot software
The main difference is that HubSpot provides a suite of products for marketing, sales, and support functions, while ActiveCampaign is mainly a marketing automation software with basic CRM functions.Īs a result, HubSpot has more features than ActiveCampaign but is also more expensive. What’s The Difference Between ActiveCampaign and HubSpot? A more affordable and better alternative to both.The pricing difference between the two platforms.In what ways the two platforms are similar.I signed up for the free trials of both platforms and tested most of the features to see how the tools compare.Īnd in this detailed HubSpot vs ActiveCampaign comparison guide, you’ll learn: It’s designed to help your team attend to each stage of the customer journey, from attracting customers with email marketing to converting prospects into customers with CRM and pipeline automation. But it also has products such as email marketing, CRM, and sales automation. These Hubs connect seamlessly and enable your entire organization to work together in one platform and have visibility into the same data.ĪctiveCampaign, on the other hand, is specifically known for its marketing automation. Its product suite includes the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. HubSpot is an all-in-one CRM with marketing, sales, and support features designed for enterprise businesses. HubSpot and ActiveCampaign are two different tools known to perform different functions.
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